Trend Reports and Blog

Collaboration tools like Slack, which became among the most frequently used applications during times of remote work, provide a powerful platform for measuring and increasing workforce productivity.

The integration of Slack and Salesforce presents an incredible opportunity to accelerate your sales processes and enhance productivity for your business's sales team.

In today's business world, the concept of "customer experience" is heard everywhere. However, truly understanding what it means has not always been easy.

Artificial intelligence (AI) technology, although a subject debated in technical circles for years, was marked as a year that captured the attention and imagination of the mainstream in 2023.

Rapid evolution in technology is causing the business world to become more competitive and data-focused.

The "Connectivity Benchmark Report" by Mulesoft, an integration platform critical for linking and managing data flows and application programming interfaces (APIs) in complex business structures, outlines the main trends of this changing landscape and sheds light on the future of digital transformation.

With the rapid changes in the technology world, the business sector continues to explore the impressive power of artificial intelligence. Let's take a look at the determining factors of artificial intelligence in this dynamic world.

Tracking and interpreting your customers' interactions with your brand is a key factor for success in the modern business world. When accurately analyzed and evaluated, understanding customer interactions contributes to businesses achieving sustainable success.

The evolution of computer technology, along with the processes of miniaturization and intelligence, has brought about transformations in the business world.

The Salesforce Techforce Turkey podcast series explores the stories behind Turkish entrepreneurs, startups, and leading companies.

Emerging to address the demands in data and personalization, which are fundamental challenges in marketing, CDP provides an indispensable solution for companies.

Salesforce has engaged with experts and conducted comprehensive research to provide a global perspective on digital skills.

The New Year shopping season is rapidly approaching, and as marketers prepare for these celebrations, the focus is on rewarding customer loyalty through personalized campaigns.

Let's take a closer look at the advantages offered by Salesforce's AI capabilities, which we leverage at Kofana Digital during this transformative process.

If you're curious about the partnership story between McLaren F1 and the global CRM leader Salesforce in terms of customer loyalty, then this content is just for you.

Salesforce provides a comprehensive view of how customer behaviors and expectations in the business world are evolving through its annual "State of the Connected Customer" report.

Integration of artificial intelligence, Tableau, and cloud-based business intelligence offers a faster, more flexible, and secure analytical experience for businesses

Mulesoft integration solutions stand out as a powerful ally in making your business processes intelligent.

In a joint statement in the first week of November, Salesforce and TikTok announced a new feature that will help businesses turn interested audiences into high-value customers: lead generation integration for Salesforce Marketing Cloud.

Join us at Kofana Digital to explore the advantages offered by Salesforce Einstein and take your business into the future!

A research study in this regard shows that 56% of customers prefer personalized offers. Moreover, this percentage has increased by 4% since 2020.

Sales can be a fundamental element for a business's growth and success. However, sales teams often consist of members located in different places and it's crucial for them to maintain constant communication.

We have compiled the simple steps needed to accelerate your business's digital transformation journey.

The retail sector has entered a period of significant transformation with rapidly changing consumer habits and technological advancements.

Artificial Intelligence (AI), a term we frequently hear these days, has become an integral part of many aspects of our lives. So, what is artificial intelligence and why are we hearing about it so often? Let's examine it together from the beginning.

MuleSoft is a powerful integration platform that plays a critical role in connecting and managing data flow and application programming interfaces (APIs) in complex structures within the business world.

Tableau is a leading software in data analysis and visualization. This platform helps users visualize, analyze, and understand large amounts of data quickly and effectively.

Salesforce, a customer relationship solution that brings companies and customers together, offers effective and integrated solutions for businesses aiming beyond the standards. With its integrated CRM platform providing a unified and comprehensive view of each customer, including marketing data, sales processes, and post-sales services, Salesforce makes it possible to maximize company value!

In any research, business process, sales, communication, advertising or marketing campaign, technical development, or hypothesis generation, the first information required to reach a conclusive result is data. Therefore, data lies at the foundation of every technological and scientific advancement.

Cybersecurity, representing the security dimension of digital transformation, refers to safeguarding digital devices, networks, and the data within them from digital threats.

Real-time marketing, an emerging concept within the realm of digital branding, is the result of the integrated and simultaneous application of digital marketing and brand management communication. It is a new-generation concept that is part of digital branding and involves leveraging real-time data to deliver the right content and message to the target audience at the right time.

The biggest difference between Salesforce and other competitor CRM platforms is that Salesforce has a broad-range and integrated ecosystem. Providing a 360-degree customer perspective, Salesforce offers its customers an integrated platform that includes sales, service, marketing, trade, data management, reporting, artificial intelligence and more.

Salesforce has become an indispensable tool in today's business world. In the digitized world, it has become more important to retain existing customers and reach new potential customers.

Customer Relationship Management (CRM) has become an indispensable part of today’s business world.

Salesforce is a world-leading institutional cloud computing company. World’s no1 sales and CRM application runs on the social and mobile cloud technology of Salesforce. Thus, organizations work with their business partners and employees at different interaction levels with completely new methods.

Salesforce Customer 360 unifies your sales, service, marketing, commerce and IT teams into one integrated platform. It provides a single shared view of customers, their experience, and their interaction with the brand.