Entering a New Era with AI Agents: The Agent Effect

Transform your business processes with AI-powered agents. With Agentforce, achieve personalization, speed, and efficiency — all at once.

What if your sales representatives could instantly predict a customer's purchasing intent using artificial intelligence and deliver the most suitable offer right away?

Or if your customer service agents could anticipate issues before a call even begins and prepare the solution in advance?

What if your marketing teams could generate personalized content for each customer in real time, delivering it precisely when it’s needed? In the world of AI agents, all of this is now possible.

Redefining the customer experience, enhancing operational efficiency, and empowering decision-making processes have become strategic priorities for organizations in today’s competitive business environment. At the heart of this transformation are no longer just human capabilities — but digital agents empowered by artificial intelligence.

WHAT DO NEXT-GENERATION AI AGENTS OFFER?

Next-generation AI agents do more than just analyze data — they take action and integrate directly into business processes. They take over repetitive tasks, allowing human resources to focus on higher-value activities. They design personalized customer experiences and analyze real-time data streams to enable instant, consistent decision-making.

For organizations, this translates not only to efficiency, but also to speed, agility, and sustainable competitive advantage.

And this transformation is not exclusive to tech companies or digital product providers. Organizations across a wide range of industries — from retail to manufacturing, telecom to financial services — are reimagining their operational processes with the help of AI agents.

AGENTFORCE: FROM RECOMMENDATION TO ACTION — THE POWER OF AI

Agentforce represents the third phase in the evolution of artificial intelligence. This new era marks the emergence of intelligent agents that go beyond simply presenting information — they understand context, interpret processes, and take action autonomously.
Integrated with Salesforce's CRM, Data Cloud, and Hyperforce infrastructure, Agentforce takes full ownership of end-to-end processes, enabling real transformation in workflows.

One of Agentforce’s greatest strengths is its ability to transform advanced technological capabilities into a simple, intuitive, and user-friendly experience. It delivers the power of AI through an accessible and easy-to-use platform.
Functions like process automation, decision support systems, and personalization are no longer siloed — they are managed centrally and holistically.
Security plays a critical role in this transformation. Through its Einstein Trust Layer architecture, Agentforce ensures data privacy and integrity while also enhancing enterprise trust in AI. Thanks to its multi-layered protection mechanisms, all processes remain auditable, transparent, and secure.

Recognizing that different industries have different needs, Agentforce is built on a modular architecture. Every organization can activate the solutions that best fit its operational requirements.

With OpenAI integration and “Bring Your Own LLM” support, AI becomes not only flexible but also capable of learning in a way that is unique to each organization. This enables the creation of contextual intelligence models that go beyond standard applications.
The robust infrastructure of Agentforce allows for rapid deployment through ready-to-use solutions. These digital agents from Salesforce are designed to generate tangible value in specific business areas:

SERVICE AGENT: Manages customer interactions 24/7. With natural language understanding, it conducts conversations in a human-like manner and makes intelligent routing decisions when needed.

SALES AGENT: Accelerates the sales process with automated responses, meeting tracking, and personalized recommendations. It provides real-time insights to sales teams, supporting more strategic decision-making.

CAMPAIGN AGENT: Consolidates content creation, targeting, and performance optimization under a central structure. Campaigns are built faster, reach the right audiences, and achieve higher conversion rates.

COMMERCE AGENT: Delivers personalized shopping experiences. It optimizes digital commerce end-to-end by managing order fulfillment, recommendation systems, and omnichannel customer interactions in an integrated way.

In a world where customer expectations shift rapidly and data transforms into value in real time, agile, scalable, and personalized solutions make all the difference. Agentforce not only meets today’s operational needs but also prepares organizations for the competitive landscape of tomorrow.
A new era is beginning for businesses that want to make AI an active part of their decision-making processes.

AI agents are not just increasing efficiency in the business world — they are fundamentally transforming how organizations think, plan, and interact. They go beyond routine tasks, acting on real-time insights, becoming a natural part of business processes, and making every interaction more meaningful.
In this new era, the real differentiators will not be those who simply adopt technology, but those who successfully integrate it into their business models — gaining agility, foresight, and deep customer understanding. This new order shaped by AI agents is not only redefining today — it is shaping the future.