Borusan Otomativ Strengthens Its Dealership and Sales Processes with Salesforce.

CHALLENGE​

Unsynchronized data entries by dealerships without any confirmation prevented the data from reaching the desired quality. Because the persons accessing the information were not recorded in accordance with KVKK (PDPL), the process did not progress as desired. Maintenance deals were not made with a loyalty principle and there were no efficient campaigns towards customers.

SOLUTION​

All data was transferred to a single storage and the data was singularized. Chassis, registration plate, TR ID No, customer information and dealership claims can now be monitored systematically and correctly. Compliance with KVKK (PDPL) was established by generating logs when sensitive customer data was reached. Loyalty strategies were developed by applying maintenance discounts on registration plates and chassis information.

Challenge ​

• No singularized customer data among dealerships. ​
• No validation processes regarding the data entered by dealerships during vehicle deliveries. No single confirmation to confirm the sales data.
• The KVKK (PDPL) conformity of processing and reading customer information was not controlled. No information and logging regarding who reaches such data.
• All the data was monitored on different databases and it was unknown whether they were synchronized or not.
• Customers’ vehicle purchasing years and maintenance contracts could not be monitored and no loyalty process was carried out.

​Solution ​

• Data visibility is established among dealerships and customer data was singularized. All sales of the dealerships have been gathered on a single platform.
• Vehicle delivery activity was systemized, and the purchase cycle of the customer is now traceable.
• KVKK (PDPL) opt-in declaration processes are now legally linear. Logs are generated now when the sensitive customer data is reached; and edits are being controlled by a different team. ​
• With Lead capture application, SAP and INCADEA ERPs were integrated and all the data was gathered in a single place.
• By creating a loyalty card based on the vehicle age and service bill, discounts were started based on vehicles.