What is Agentic Marketing?

Salesforce Marketing Cloud Next merges with AgentForce to provide marketers with autonomous campaign management real time customer engagement and cross departmental data integration. In this way the customer experience is personalized at every touchpoint while marketing teams can work faster more efficiently and more strategically.

Designed for both B2C and B2B marketers

Marketing Cloud Next is an agentic marketing solution built on Salesforce’s deeply integrated platform. With the support of Data Cloud it unifies marketing sales service and commerce processes under a single roof enabling holistic data management. Its biggest difference is that AI powered Agent Force can autonomously optimize campaigns end to end. Thus ads with low return on investment are automatically stopped special loyalty campaigns are launched for segments with high customer lifetime value and instant two way engagement with each customer is achieved.

Key Features and Capabilities of Salesforce Marketing Cloud Next

• Platform Integration: Works in native harmony with the Salesforce ecosystem and gathers all customer data in a single center through Data Cloud.

• Autonomous Performance Optimization: Agent Force monitors campaigns in real time stops low ROI ads and creates special campaigns for audiences with high customer lifetime value.

• Unified Customer Profiles: Provides a 360° customer view by integrating information from Salesforce applications external data sources such as Snowflake and unstructured data.

• Multi Channel Experience Management: Delivers consistent and personalized experiences across email SMS web and social media channels.

• Personalized Two Way Interaction: Communicates instantly with customers via SMS provides promotions and directs them to a human agent when necessary.

• Full Automation: Automates the entire customer journey including post purchase processes with Flow.

Benefits of the Agentic Marketing Approach for Marketers and Customers

For Marketers

• Efficiency and Scalability: Easily track campaign goals quickly update KPIs and benefit from the autonomous optimization capabilities of Agent Force.

• Rapid Content Production: Instantly create promotions define target audience segments and automatically prepare multi channel content.

• Deep Customer Understanding: Make strategic decisions with AI powered insights such as purchase propensity customer lifetime value and best offer.

• Integrated Work Environment: Unites all departments around a single data set and workflow increasing operational efficiency.

For Customers

• Personalized Experiences: Enjoy special offers product recommendations and VIP service experiences on the website.

• Instant Communication: Receive promotions via SMS get real time responses and connect to a human agent when necessary.

• Seamless Support Processes: Obtain order assistance and problem resolution quickly and effectively.

How Marketing Cloud Next Improves Customer Experience and Business Efficiency

Enhancing Customer Experience
Marketing Cloud Next offers each customer a personalized journey. Special offers and recommendations presented on the website are supported by two way interactions via SMS. Post purchase processes are automated increasing customer satisfaction.

Increasing Business Efficiency
Marketing sales service and commerce data are gathered on a single platform eliminating data silos. Agent Force continuously monitors campaign performance and automatically applies optimization actions. Flow automates the entire customer journey including post conversion processes and makes marketing operations scalable.

By implementing the agentic marketing approach Salesforce Marketing Cloud Next provides marketers with proactive and personalized interaction not only in campaign management but at every customer touchpoint. AI powered Agent Force accelerates data driven decision making while elevating the customer experience. As a result brands increase business efficiency and build stronger and more sustainable relationships with their customers.