Salesforce and OpenAI have expanded their strategic partnership, advancing a new generation of AI-powered enterprise experiences. As part of this collaboration, Salesforce’s Agentforce 360 platform is now integrated directly into ChatGPT. Businesses can access Salesforce CRM data through ChatGPT, analyze customer conversations, and even generate Tableau visualizations with a single prompt. Salesforce users can also build their own agents and flows using OpenAI’s newest GPT-5 model.
This integration enables organizations to combine the power of AI with natural conversational experiences:
Agentforce 360 inside ChatGPT: Salesforce enterprise apps are now accessible natively within ChatGPT.
Agentforce Commerce: Integrated with Instant Checkout and the Agentic Commerce Protocol, it provides brands with access to hundreds of millions of potential buyers.
ChatGPT x Slack: ChatGPT is now fully embedded in Slack, helping teams summarize complex conversations and generate content instantly.
Codex for Slack: Development teams can generate code using natural language by tagging @Codex.
OpenAI inside Agentforce 360: GPT-5—with multimodal and voice capabilities—becomes the default model powering the Salesforce platform.
Salesforce CEO Marc Benioff describes the expanded partnership as “a trusted foundation that unites the world’s leading frontier AI with the world’s No. 1 AI CRM.” OpenAI CEO Sam Altman adds: “We’re making the tools people use every day work better together—so work can become more natural, connected, and intelligent.”
The integration of Agentforce Commerce with ChatGPT’s Instant Checkout introduces a new commerce experience where transactions can happen directly inside the conversation. When a user searches for a product in ChatGPT, a brand’s Agentforce Commerce catalog appears, and the purchase can be completed securely within the chat. This eliminates friction and turns intent into purchase instantly.
Enhanced by OpenAI models, Agentforce 360 allows employees to access insights and make data-driven decisions right inside the tools they already use. With Slack and ChatGPT deeply integrated, teams can:
Generate meeting summaries instantly,
Draft content in seconds,
Build or update code directly within the conversation.
AI becomes an embedded layer of the workflow—not an external tool.
The expanded Salesforce–OpenAI partnership marks one of the most significant milestones in the Agentic Enterprise vision. AI is no longer a supporting technology; it is becoming an intelligent partner that operates across ChatGPT, Slack, and Agentforce 360—where people already work. This integration provides organizations with a secure, transparent, and data-driven AI ecosystem, fundamentally reshaping how business interactions happen.
At Salesforce Innovation Day 2025, the Agentforce 360 vision, unified data strategies, and the value of transitioning to agent-based operating models were highlighted.
Salesforce’s acquisition of Informatica strengthens data management, integration, and AI capabilities—creating a more reliable AI infrastructure for enterprises.
Agentforce 360 transforms AI from a passive tool into an active partner capable of making decisions within business processes.