Salesforce Acquires Informatica

On 18 November 2025, Salesforce announced that it had officially completed the acquisition of Informatica. This development is more than the merger of two major technology companies; it signals a transformation that will directly shape organizations’ data architectures, integration strategies, and AI investments. In a period where AI is becoming more deeply embedded in business processes, a reliable and governable data infrastructure is of critical importance. The Salesforce–Informatica merger stands out as a strategic step that meets this need and enables organizations to transition into the “agent economy” on a stronger foundation.

As Salesforce CEO Marc Benioff emphasized, “You cannot get your AI right unless you get your data right.” This perspective clearly reflects the strategic motivation behind the acquisition.

Data Becomes the Foundation of the Agent Economy

For years, Informatica has held a strong global position in data integration, quality, cataloging, governance, and metadata management. The addition of these capabilities to the Salesforce ecosystem ensures that AI applications operate on a data foundation that is reliable, consistent, and governable. This allows organizations to build their AI value-creation processes on a much stronger infrastructure.

This merger provides companies with the following advantages:

1. Consolidation of fragmented data sources into a single, reliable truth layer
Disconnected data structures distributed across different systems within the organization are eliminated. All data is unified into a holistic structure, bringing consistency to analytics and AI-ready information.

2. Higher-quality and traceable data for safer AI models
Metadata, lineage, and quality processes are strengthened. As a result, models produce more accurate outcomes, erroneous inferences decrease, and risk management is placed on a much stronger footing.

3. More accurate contextual understanding for AI agents
Agentforce’s decision-making engine reaches a deeper contextual understanding through enhanced metadata and governance layers. Agents evolve from tools that simply execute instructions into systems that interpret situations and choose the appropriate action based on context.

A Strategic Complement to MuleSoft, Data Cloud, and Agentforce

Considering Salesforce’s existing platform capabilities, the Informatica acquisition creates a multiplier effect in three key areas:

1. Expanded capacity for Data Cloud
Data integration, mapping, and cleansing are managed with a more powerful infrastructure. Access to data becomes faster, and functional data models are shaped more rapidly.

2. MuleSoft’s integration power becomes complete
Application integration and API management were already strong with MuleSoft. When Informatica’s data integration capabilities are added, the end-to-end integration chain becomes fully complete.

3. An ideal data foundation for Agentforce
The context, accuracy, and transparency required for agents to operate reliably can now be ensured at an enterprise scale.

This unification makes it easier for AI agents to be integrated not only into operational processes but also into strategic decision-making.

What Does This Mean for Organizations in Turkey?

Many organizations in Turkey are bringing AI applications onto their agenda, yet the biggest barriers still arise in data-intensive areas:

• Fragmented data structures stored in different systems

• Data quality issues

• Lack of metadata and governance

• Integration complexity

• Weak real-time data flows

The Salesforce–Informatica merger creates significant transformation potential especially in sectors such as multi-channel customer data, financial processes, manufacturing, retail, telecommunications, and public services. Organizations can now plan their AI investments on a much stronger foundation.

This acquisition shows that Salesforce is rapidly moving beyond being a CRM-origin platform toward becoming a “data-centric agentic enterprise platform.” Generating real value from AI is only possible by improving data quality and integration maturity. Informatica’s incorporation into Salesforce lays the groundwork for exactly this transformation.