Dreamforce 2025, held in San Francisco, was not just a technology event where new products were introduced; it stood out as a manifesto of business transformation, marking the moment when artificial intelligence took center stage in corporate life. Shaped around Salesforce’s “Agentic Enterprise” vision, the event brought together more than 47,000 professionals across nearly 2,000 sessions over three days.
The main theme was clear: The era of digital transformation is over; businesses are now stepping into a new age powered by agentic systems that can think, learn, and make decisions. Leaders such as Marc Benioff, Michael Dell, and Google CEO Sundar Pichai emphasized that AI is not merely a productivity-boosting technology but a strategic force reshaping the business world through ethics, security, and sustainable growth.
The concept of the Agentic Enterprise, highlighted at Dreamforce 2025, argues that organizations can no longer settle for simple digitalization; they must evolve into AI-powered, self-learning organisms. Michael Dell described this transformation as “a strategic necessity for companies to remain competitive.”
The Agentic Enterprise approach represents a structure in which all employees, systems, and customer interactions are empowered by AI agents — enabling people to focus more on creative, analytical, and strategic work. Although AI agents entered our lives only a year ago, by Dreamforce 2025 they have already become a “commodity,” a fundamental component of business. This alone shows how rapidly the transformation is progressing.
Salesforce Agent Force 360 forms the technical foundation of the Agentic Enterprise transformation. The platform unifies AI agents used across different business units under one roof, delivering an end-to-end integrated AI experience for organizations.
The new product family introduced at the event includes:
Agent Force Sales, Service, and Marketing: AI solutions designed specifically for the needs of each business unit.
Data 360: Provides a holistic view by unifying customer data into a single source.
MuleSoft Fabric: Acts as a powerful integration layer that connects data from disparate systems through intelligent agents.
Agent Builder: An innovative tool enabling anyone to design their own AI agent without technical expertise. Now, not only developers — but anyone with strong prompting skills — can build a smart agent in minutes.
Dreamforce is not only a stage for technology but also a global community experience. As in previous years, Salesforce brought innovation to life not only through products but through human connection. The Metallica concert on the second night became a moment where thousands of attendees shared the same energy, rhythm, and excitement. After the technology talks, demo sessions, and visionary keynotes, the concert reminded everyone of Dreamforce’s true balance: innovation lives not only in code, but also in shared experiences.
Dreamforce 2025 demonstrated once again that the future of technology is not built solely on automation, but on systems that work together with human intelligence. Salesforce’s message was clear:
In this new era, organizations are strengthening not only their data but their decision-making mechanisms through AI. The Agent Force 360 platform and the Agentic Enterprise vision are making businesses smarter, faster, and more human.
Dreamforce 2025 was only the beginning of this transformation.
At Salesforce Innovation Day 2025, the Agentforce 360 vision, unified data strategies, and the value of transitioning to agent-based operating models were highlighted.
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