Dreamforce is one of the world’s largest technology and business conferences, held every year in San Francisco to bring together the global Salesforce community. First launched in 2003, Dreamforce has evolved far beyond a traditional conference — offering a unique global experience centered around learning, connection, entertainment, and giving back to the community.
1. Learning and Inspiration
With hundreds of sessions, workshops, and certification opportunities, participants get an in-depth look at Salesforce’s newest innovations, AI-powered customer experiences, data management, and CRM trends. Attendees don’t just learn about technology — they gain firsthand insight into the visions shaping the future of their industries.
2. Business Connections
Dreamforce brings together Salesforce users, developers, executives, and business leaders from all over the world. It’s a powerful space to build new partnerships and expand professional networks that fuel collaboration and growth.
3. Entertainment and Experience
Through vibrant social gatherings and the iconic Dreamfest concert, the event transforms from a business summit into an unforgettable experience — blending innovation with entertainment.
4. Giving Back to the Community
Aligned with Salesforce’s vision of equality, sustainability, and volunteering, Dreamforce also highlights impactful social responsibility initiatives every year. Participants explore how technology can drive not only business success but also positive change in society.
The central theme of Dreamforce 2024 was “The New Era of AI.” In 2025, Salesforce continues this vision, emphasizing how AI agents, real-time data, and CRM together form a digital workforce that redefines the way organizations operate.
This approach enables companies to deliver smarter customer experiences, scale efficiently, and reimagine productivity across every process.
Last year, highlights included Agentforce, showcasing faster, data-driven decision-making and AI-powered CRM transformation.
The Dreamforce 2024 stage hosted thought leaders such as David Kirk (NVIDIA), Raj Subramaniam (President & CEO, FedEx Corporation), Matthew McConaughey (Academy Award-Winning Actor & Salesforce Brand Partner), and Bob Sternfels (Global Managing Partner, McKinsey & Company) — inspiring attendees with insights from both the technology and business worlds.
📅 Dates: October 14–16, 2025
📍 Location: San Francisco, Moscone Center & Salesforce+ (Online)
Marc Benioff – Chairman, CEO & Co-Founder, Salesforce
Tekedra Mawakana – Co-CEO, Waymo
Andrew Ng – Founder, DeepLearning.AI
Matthew McConaughey – Academy Award-Winning Actor, NYT Bestselling Author & Salesforce Brand Partner
Brian Niccol – Chairman & CEO, Starbucks Coffee Company
Mati Staniszewski – Co-Founder & CEO, ElevenLabs
Jesse Eisenberg – Academy Award-Nominated Actor, Filmmaker & Writer
Agenda Builder allows participants to browse and reserve sessions by date and time.
The Well-Architected Program returns with updated frameworks, best practices, and expert guidance for enterprise architects, developers, and technical leaders to build secure and scalable Salesforce solutions.
Dreamfest, supporting UCSF Benioff Children’s Hospitals, will feature musical performances by Metallica and Benson Boone.
Dreamforce remains the beating heart of the Salesforce ecosystem — a global hub where technology, innovation, and business transformation converge.
In 2025, it once again welcomes participants with cutting-edge solutions, inspiring speakers, and powerful connections that shape the future of digital business.
Whether you join in person in San Francisco or virtually via Salesforce+, Dreamforce promises to take your business, vision, and career to the next level.
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