Listen, Engage and Analyze
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships. Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions. Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness across distributed teams. Engage and connect. Respond to your customers in a timely manner with compelling content. Monitor your owned social channels and participate in conversations at scale. Organize discussions and topics, and automatically label, classify, and assign posts in order to route and prioritize work across teams. Showcase your digital presence. The Marketing Command Center is a multichannel hub with customizable displays, providing live, up-to-the-minute details about what’s happening across your digital marketing strategy. Manage your social strategy from any device. Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer’s channel of choice. Connect natively to the Customer Success Platform. Extend social listening, analysis, content marketing, and engagement across the Customer Success Platform. Use social insights to drive marketing decisions. Surprise and delight customers with social customer care. Find and connect to new customers faster with social lead generation.