Marketing Cloud for B2C Marketing Automation

Journey Builder

Create 1-to-1 customer journeys across email, mobile, ads, and the web. Connect your marketing across commerce, sales, service, and every customer touchpoint.

Pardot

Unite marketing and sales on a single platform for B2B marketing automation. Stock your pipeline, and use lead nurturing to cultivate high-quality leads. Plus, maximize efforts with advanced analytics.

Email Studio

Use data from any source, like web analytics and CRM data, to build personalized email campaigns with the world’s #1 email marketing platform.

Salesforce DMP

Capture and activate data from anywhere on a unified platform — then harness it to create content and advertising that’s more relevant and effective.

Social Studio

Listen, publish, and engage with your customers across social. Align social marketing with your marketing, customer service, and sales efforts on Salesforce CRM.

Advertising Studio

Activate customer data to power digital advertising and manage campaigns for acquisition, re-engagement, and alignment.

Mobile Studio

Build and automate personalized mobile interactions including SMS marketing, push notifications, and group messaging.