Salesforce was named as a Leader in the Gartner Magic Quadrant for Sales Force Automation for the fourteenth consecutive year based on completeness of vision and ability to execute.

“Selling has changed dramatically over the last three months and nearly every company is adjusting to a new reality,” said Doug Camplejohn, EVP and GM, Sales Cloud. “We’re honored to once again be named a leader for Sales Force Automation. We know that our customers trust us to help them navigate this new business landscape.”

According to Gartner, Sales Force Automation are “systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals.”

What Does Gartner Say About Salesforce CRM?

Salesforce is a Leader for the fourteenth consecutive year, reflecting its sustained strength in terms of product vision, marketing execution and revenue growth. Its SFA offering is Salesforce Sales Cloud. Salesforce has a wide range of native functionality for all SFA core capabilities, particularly guided selling, forecasting and PRM. In the past year, Salesforce has introduced unique forecasting capabilities, with forecasting by product families, product schedules and territories, as well as quarterly predictive forecasting via Sales Cloud Einstein. Salesforce has also improved its sales acceleration add-on with new customer engagement notifications and cadence functionality. It has repackaged Salesforce Sales Cloud, adding AI functionality to the base product, including Einstein Opportunity Scoring and Einstein Voice.

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