Welcome to the Sales Cloud®, the world’s leading sales application that eliminates fruitless tasks so you can focus on what matters most: selling. It makes salespeople more productive by putting all the tools they need to sell in one place, and pushes customer and deal updates to you in real time, whether you’re at your desk or on the road. The result: close more deals faster, gain real-time visibility into sales, and collaborate instantly on what matters. Leading sales organizations are turning to the Internet — “the cloud” — for fast, easy access to the tools and services they need to build closer relationships with customers, without the risk and expense associated with traditional software. The Sales Cloud® is the trusted sales application for more than 100,000 salesforce.com customers around the world. Salesforce.com created the Sales Cloud® to be as easy to use as a consumer website like Amazon.com. Today, the Web continues to evolve. It connects the masses through social networks and online communities and delivers up-to-the-minute information directly to you. Naturally, the Sales Cloud® has moved forward, too. The Sales Cloud® helps both sales reps and managers sell, but it also serves up the next generation of collaboration tools with Salesforce Chatter. Now you can stay on top of everything that’s happening in your deals, in real time, with updates on people, documents, accounts, and deals pushed to you immediately in your Chatter feed. You can also get real-time updates from the road on your favorite mobile device with native apps for the Android, BlackBerry, iPad, and iPhone platforms. And thanks to cloud computing, the Sales Cloud® frees companies from the hidden costs, high failure rates, and drawn-out implementations of traditional CRM software. In a May 2011 salesforce.com-sponsored survey by MarketTools, Inc., more than 4,000 salesforce.com customers reported average improvements of 44 percent in forecast accuracy, 25 percent in sales win rates, 33 percent in sales productivity, 30 percent in lead conversion rates, and 30 percent in sales revenues.