Every year, Dreamforce brings together Trailblazers in sales, service, marketing, commerce, and more to experience thousands of opportunities to get inspired. This year, B2C marketers will have their hands full — in a good way! — as inspirational Trailblazers guide them on a path to better know their consumer, personalize with AI, and engage across all touchpoints in the consumer journey.

As you gear up to soak in B2C marketing product innovations, strategies, tips, and tricks, here’s a glimpse at what’s to come at this year’s event:

Get inspired at the Marketing Cloud Keynote

Marketers are relational by nature, especially because customer experience is continually growing in importance. In fact, 79% of consumers say the experience a company provides is as important as its products and services (Source: Salesforce, “State of the Connected Customer,” June 2018). That means knowing consumers beyond simple data points, personalizing interactions that put the customer — not transactions — first, and engaging with people when, where, and how they want.

During our Marketing Cloud Keynote, you’ll experience a deep dive into modern, empowered consumers and how you can use AI and other tools to perfect customer journeys across marketing, commerce, sales, and service. Plus, you’ll learn how Trailblazers from BBVA and Ticketmaster nail customer experiences. Make sure to attend this must-see keynote on Thursday, September 27 at 1 p.m. PST in Moscone Hall D.

Join fellow marketers in 75+ sessions

Join Salesforce leaders and marketing Trailblazers for 75+ breakout and theater sessions during all four action-packed days of Dreamforce. From trends in email deliverability, to the future of data-driven marketing, to AI’s impact on consumer journeys, these sessions will prime you to reinvigorate your marketing strategies.

View all of our Marketing Cloud sessions here.

Lounge in the Lodge

A relaxing networking and lounge space is a must at Dreamforce. The Marketing, Commerce, and Retail Lodge at the Palace Hotel offers just that — and much more.

You’ll be able to experience demos that give you a first-hand glimpse at the power of Marketing Cloud, Commerce Cloud, Consumer Goods, and Retail products. Plus, hop into breakout sessions, theaters, Circles of Success, and customer activations.

Take a hike to the Campground

Marketing Cloud will be in full force across the entire Dreamforce event. Take a deep dive into immersive demos throughout our Campground, Developer Zone, and in our Trailblazer experiences. You’ll be able to test-drive the latest Salesforce products and features for marketers. Everywhere you turn, you’ll find a product expert to guide you, and you can get to know many Salesforce partners that offer innovative ways to take your marketing strategy to the next level.

Learn from Trailblazers

BBVA and Ticketmaster are two can’t-miss marketing leaders, so be sure to catch the Marketing Cloud Keynote to hear from them both. Beyond these two innovative brands, also hear from Trailblazer Kristin Bond during the Marketing Cloud Keynote. She is the Cofounder of Women of Email, a professional network promoting leadership among women in the world of email marketing.

No matter where you look for inspiration at Dreamforce, you’re sure to find something new around every corner. If you just can’t wait until September 25th to keep your marketing momentum going, take an educational hike with our “Everything Marketing” Trailmix on Trailhead — complete with five quick courses to keep you moving.


Source: https://www.salesforce.com/blog/2018/08/dreamforce-18-b2c-marketers-sessions.html