HOROZ LOGISTICS AND HOROZ BOLLORE LOGISTICS, WHICH SWITCHED TO CORPORATE CLOUD SOFTWARE PLATFORM SALESFORCE SYSTEM FOR CUSTOMER RELATIONSHIP MANAGEMENT, WILL USE A PERSONALIZED COMMUNICATION NETWORK THAT PORVIDES ACCESS TO ALL CUSTOMER DATA INSTANTLY AND HOLISTICALLY IN ANYWHERE. THE COMPANY WHICH SET A HIGHER STANDARD AT CUSTOMER RELATIONSHIP MANAGEMENT AS ALL OTHER PROVIDED SERVICES, WILL BE STARTING TOUGH COMPETITIVE PERIOD WITH INCLUDING A NEW AND POWERFUL EQUIPMENT TO STRUCTURE.
With the technological innovations introduced by Industry 4.0, our experience has now become integrated into the cloud, everything from social networks to our customers, to our mobile phones and even to the SMART devices in our home. This rapid change becomes even smarter with the artificial intelligence in the context of the devices and applications in our hands, and the expectations are constantly rising. Today over 75 billion active smart devices in the world generates data at incredibly difficult dimensions as it interacts trillions of times. Nowadays, it is important to remember that there can be a customer behind the each interaction, device and the product, and these customers create this interaction with expectation. While customers are living in such an age that they are so strong, companies need to be aware of this and complete the transformation and bring their customers to the headquarters of corporate architects. The Horoz Group moves customer relationship management to a different dimension with the Salesforce platform, a solution that enables companies to make this transformation they have realized in their customer lifecycle.
THE HOROZ GROUP, ONE STEP CLOSER TO THE CUSTOMER WITH THE SALESFORCE
Horoz Group companies has a wide range service provide from international land, sea and air transport to domestic warehousing, distribution and home delivery services with a large sales team led by different business units. The fact that the teams were aware of each other’s activities, their activities and customer experiences brought the need to share all current information and developments on a common platform for the company.
In order to produce a modern and effective solution plan, Horoz Group wants to develop CRM systems; it is actually the need to bring it together with Salesforce. Salesforce is a living platform and the basis for this system is customer data. The better and more efficiently the CRM is used, the stronger it gets over time, and the faster the sales staff gets to the target. When considered from this point of view, the importance of your system is better understood.
UFUK ÖZTURGUT Horoz Bolloré Logistics Customer Solutions and Operations Director
“MOVING WITH COMMON SENSE”
“Correctly analyzing customer data is important to create new sales channels, to improve our customer relations, to be able to produce integrated services, and to be able to do value added business. The new CRM provides a lot of convenience for those who do the sales business personally as well as those who manage and direct it. Besides, most of all, there is an action at the point of ‘achieving together.’ As our sales staff share their knowledge and experience, the common sense will come into play and it will be less troublesome, more professional and faster to produce customized solutions for our customers.”
With the CRM change, on top of everything, Horoz Group bring innovation to business manner; information management, sharing, sales processes, and reporting. With this period, the company included a new and powerful equipment to structure which sets a higher standard at customer relationship management as all other provided services. Horoz Bollore Logistic Customer Solutions and Operations Manager Ufuk Ozturgut states that as well as ensuring excellent customer experience, the team members who are on the field to make sales can instantly access the information about their customers from anywhere through Salesforce. He says “They will be able to quickly share customer expectations on a user-friendly platform, be aware of past activities and coordinate with their team members as well as with other departments.”
In addition, he says “It is a strategic move to use new CRM, which makes it easier for firms to work efficiently and support the sales teams to become more customer-focused, since firms that develop their customer-focused view have more competitive advantage.”
Ozturgut also conveys what kind of innovations this system brings to the management of customer relations, and he points out that the biggest innovations perhaps experienced in the sense of mobility, quick access to accurate information and coordination.
“SALESFORCE WILL PROVIDE BENEFIT TO INTEGRATED WORKING EQUIPMENT”
UĞUR DUMAN – Horoz Logistics Information Technology Director
”Horoz Group has become a big player of the sector for 75 years with its changing staff and service area growing every year. The offered custom services continues to be innovative. Such a large structure needs to be flexible and fast especially in CRM. Mobile and web platform applications, fast, flexible reporting, notifications, and instant traceability were our foremost requests. As a result of our research, we decided on the Salesforce platform. It will be a real productive project and we will start working very soon. With easy data collection, usercustomizable reports and in-house executive reports, we will save time for our sales teams.“
“WE FOCUS ON OUR CUSTOMERS SUCCESS”
Salesforce Growth Leader Sinan Erkiner tells us that Kofana has a consulting spirit and from the beginnig they always listen to their customers, understand their needs very well and that they have at least as close to their business as possible to evaluate the most appropriate solutions in their areas of need and developing in-depth expertise on these solutions. Also, he says that they signed hundreds of successful projects together with their customers.
Erkiner who gives information about Salesforce says “This platform is a globally proven solution that we believe is the best choice for our customers in CRM. Salesforce; focused on the success of customers, innovative, secure, growth supportive, the world’s number one smart cloud CRM platform.”
From now, Erkiner, who refers to that he does not take any marketing messages which a customer is not interested in, points out that companies damage due to the fact of receiving messages which are received in the wrong time. Erkiner says that “Expecting from people, who attempt to make a sale and have limited time, add data which will not turn into sales would be an abortive expectation for us. Somehow, we do not explain same things to customers who we make contact with, who we get support service or we call for any problem which we declare. When we consider these, it is substantial that CRM has to be qualified to targeting customers, making the sale and making our customers enthusiastic. It is inevitable to see on the conducted surveys that salesforce succeed this. According to these surveys, companies which use the Salesforce Platform increase their revenue by 28 percent, which becomes effective in Customer Services by 32 percent and provides returns of marketing investments 26 percent faster.”
SINAN ERKINER; “WE AS CLOUDTEAM AIM TO MAKE QUICKLY HOROZ LOGISTIC PREPARED FOR NEXT 10 YEARS BY MAKING BENEFIT OF THE POWER OF SALESFORCE CRM PLATFORM. ”
“HOROZ LOGISTIC WILL SET THE CUSTOMER SATISFACTION TO HIGHER STANDARD”
Erkin, who indicates that Logistic comes up against unprecedented transformation in the market which is reshaped due to new digital technologies, changing customer expectations and working models based on cooperation, says that according to ‘The Future of Logistic In-dustry ‘ article released by PWC, ninety percent of the logistic companies see ‘ data and analytic ’ as a driving force of redefining the sector, within five years and fifty percent of them acknowledge that deficiency of digital culture in their organization was the biggest challenge. Winners in the transformation competition will be the most knower about several new technologies from data analysis to automation and platform solutions and will be one of the beneficiaries. He also says that in global extent, increasing technological investments which are executed in the logistic sector shows companies procedure which is damaged by them. Erkiner, who emphasize that Horoz Logistic is one of the companies which is aware of these subjects, says that “Logistic wants to make a precious experience for their customers with more productive sale teams, more active sale directors, user interfaces transferred completely to mobile phones and expectations of holistic customer data management. Horoz Logistic aims to set customer satisfaction, which makes Horoz Logistic leader in their sector for years, to higher standards. Moreover, Horoz Logistic aims to provide effective and productive services by collating different operations with effective business processes” carrying on his words as that we as Kofana aim to make quickly Horoz Logistic prepared for next 10 years by making benefit of the power of Salesforce CRM platform.
