Kofana is a Tableau Partner Now

Tableau is the industry leader in visual analytics.

As the market-leading choice for modern business intelligence, Tableau analytics platform makes it easier for businesses and professionals to explore and manage data, and faster to discover and share insights that can change businesses and the world.

Tableau helps people see and understand data, which is why our products are designed to put the user first – whether they’re an analyst, data scientist, student, teacher, executive, or business user. From connection through collaboration, Tableau is the most powerful, secure, and flexible end-to-end analytics platform.

What is Tableau?

Tableau was acquired by Salesforce in June, 2019 marking this transaction as the biggest in Salesforce’s history of numerous additions of complementary solutions to its powerful, world-changing lineup of products.

As Kofana we are proud to have been selected as the only Salesforce partner in our region by Tableau as Reseller and Systems Integration partner.

We are excited about this opportunity and can’t wait to help our customers excel more in their business analysis efforts.

Einstein Analytics is now Tableau CRM

As part of their vision Tableau has announced the renaming of Salesforce Einstein Analytics to Tableau CRM. Einstein remains the overall AI brand for Salesforce, represented across the portfolio—including inside of Tableau. Einstein Discovery is available either as a part of Tableau CRM Plus or through Einstein Predictions.

Tableau continues to expand their collective capabilities going forward, and will continue to retain and build upon the current functionality of both Tableau and Einstein Analytics. We can’t wait to see what amazing impact our incredible community will drive with these new solutions.

If you weren’t able to join live at Tableau Conference-ish 2020, you can register for free, then watch the product keynote and tune into the Tableau + Einstein Analytics session for a deeper dive into these efforts.

We can’t agree more with Brian Mooneyham, VP, Enterprise Data & Analytics, Wells Fargo who expresses his opinion as:

“I wouldn’t want to do my job without Tableau.”

So for your needs around amazing business analyses you don’t want to do YOUR job without, we’re here to help you. Send us an email at info@kofana.com or fill out the form and we’ll be right there with you.

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Salesforce Positioned by Gartner as a Leader in the Magic Quadrant for Field Service

Field service management (FSM) is a discrete market within the broader customer service and support software market. Field service providers (FSPs) typically dispatch technicians to remote locations to provide installation, repair or maintenance services for equipment or systems. They may manage, maintain and monitor these assets under a predefined service or maintenance contract.

Now, Salesforce’s long-standing reputation for supporting service employees in the call center is extending to employees working in the field. For the first time, Salesforce was named as a Leader in the Gartner Magic Quadrant for Field Service Management. Salesforce believes it continues to build momentum in this category by focusing on the entire service lifecycle — all the way from the call center to the last mile in the field.

“In response to COVID-19, service leaders in every industry had to quickly adapt and find new ways to support employees while still delivering quality service to their customers,” said Mark Cattini, SVP of Field Service Management at Salesforce. “This is one of the areas where Field Service Lightning shines, with AI-powered scheduling and resource optimization that ensure technicians arrive at the right time, with the knowledge to successfully complete tasks the first time. This helps keep both the technician and customer safe.”

According to Gartner, “field service management (FSM) is a discrete market within the broader customer service and support software market. Field service providers (FSPs) typically dispatch technicians to remote locations to provide installation, repair or maintenance services for equipment or systems.”

What Does Gartner Say About Salesforce Field Service?

alesforce is a Leader in this Magic Quadrant; it was a Challenger in the previous Magic Quadrant. This change reflects, in part, Salesforce’s strong alliances, sales and understanding of the market, which are offset by shortcomings in feedback about its implementation.Salesforce focuses on scheduling and a mobile app with Field Service Lightning (FSL), and has improved its maintenance planning. It has acquired a longtime FSL development partner, ClickSoftware, and its leading Click Field Service Edge product, which will be retired.We estimate that most of its users (including ClickSoftware users), which number over 1 million, are in North America and EMEA. They have appointment-centric use cases, such as professional services, home healthcare and communications. Some have more complexity, such as is found in manufacturing and service providers.

Additional Information

A complimentary copy of the July 2020 Gartner Magic Quadrant for Field Service Management

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Salesforce Positioned by Gartner as a Leader in the Magic Quadrant for CRM Customer Engagement Center

Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently — both proactively and reactively — with customers by answering questions, solving problems and giving advice.

Salesforce was named as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center for the twelfth consecutive year. Salesforce believes its longstanding position in the quadrant validates its customers who provide consistently high-quality service throughout countless industries.

According to Gartner, “the CRM customer engagement center (CEC) market includes software applications used to provide customer service and support by engaging intelligently — both proactively and reactively — with customers by answering questions, solving problems and giving advice.

Now, Salesforce’s long-standing reputation for supporting service employees in the call center is extending to employees working in the field.

What Does Gartner Say About Salesforce Service Cloud?

Salesforce is a Leader in this Magic Quadrant; the same as last year. About two-thirds (64%) of prospective CEC customers with whom Gartner has contact shortlisted Salesforce Service Cloud as their first, second or third choice (its nearest competitor in this regard was shortlisted by 35% of customers). Over the last 12 months, Salesforce has added more than 125 new features and enhancements to Service Cloud, including WhatsApp, real-time AI-based case classification, skills-based routing and next best action. Worldwide, both B2C and B2B midsize companies and large enterprises should consider Salesforce for its CEC solution.

Additional Information

A complimentary copy of the June 2020 Gartner Magic Quadrant for CRM Customer Engagement Center

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Salesforce Positioned by Gartner as a Leader in the Magic Quadrant for Sales Force Automation

Salesforce was named as a Leader in the Gartner Magic Quadrant for Sales Force Automation for the fourteenth consecutive year based on completeness of vision and ability to execute.

“Selling has changed dramatically over the last three months and nearly every company is adjusting to a new reality,” said Doug Camplejohn, EVP and GM, Sales Cloud. “We’re honored to once again be named a leader for Sales Force Automation. We know that our customers trust us to help them navigate this new business landscape.”

According to Gartner, Sales Force Automation are “systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals.”

What Does Gartner Say About Salesforce CRM?

Salesforce is a Leader for the fourteenth consecutive year, reflecting its sustained strength in terms of product vision, marketing execution and revenue growth. Its SFA offering is Salesforce Sales Cloud. Salesforce has a wide range of native functionality for all SFA core capabilities, particularly guided selling, forecasting and PRM. In the past year, Salesforce has introduced unique forecasting capabilities, with forecasting by product families, product schedules and territories, as well as quarterly predictive forecasting via Sales Cloud Einstein. Salesforce has also improved its sales acceleration add-on with new customer engagement notifications and cadence functionality. It has repackaged Salesforce Sales Cloud, adding AI functionality to the base product, including Einstein Opportunity Scoring and Einstein Voice.

Additional Information

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New CRM Software from Horoz Group


With the technological innovations introduced by Industry 4.0, our experience has now become integrated into the cloud, everything from social networks to our customers, to our mobile phones and even to the SMART devices in our home. This rapid change becomes even smarter with the artificial intelligence in the context of the devices and applications in our hands, and the expectations are constantly rising. Today over 75 billion active smart devices in the world generates data at incredibly difficult dimensions as it interacts trillions of times. Nowadays, it is important to remember that there can be a customer behind the each interaction, device and the product, and these customers create this interaction with expectation. While customers are living in such an age that they are so strong, companies need to be aware of this and complete the transformation and bring their customers to the headquarters of corporate architects. The Horoz Group moves customer relationship management to a different dimension with the Salesforce platform, a solution that enables companies to make this transformation they have realized in their customer lifecycle.

Horoz Group companies has a wide range service provide from international land, sea and air transport to domestic warehousing, distribution and home delivery services with a large sales team led by different business units. The fact that the teams were aware of each other’s activities, their activities and customer experiences brought the need to share all current information and developments on a common platform for the company.

In order to produce a modern and effective solution plan, Horoz Group wants to develop CRM systems; it is actually the need to bring it together with Salesforce. Salesforce is a living platform and the basis for this system is customer data. The better and more efficiently the CRM is used, the stronger it gets over time, and the faster the sales staff gets to the target. When considered from this point of view, the importance of your system is better understood.

UFUK ÖZTURGUT Horoz Bolloré Logistics Customer Solutions and Operations Director
“Correctly analyzing customer data is important to create new sales channels, to improve our customer relations, to be able to produce integrated services, and to be able to do value added business. The new CRM provides a lot of convenience for those who do the sales business personally as well as those who manage and direct it. Besides, most of all, there is an action at the point of ‘achieving together.’ As our sales staff share their knowledge and experience, the common sense will come into play and it will be less troublesome, more professional and faster to produce customized solutions for our customers.”

With the CRM change, on top of everything, Horoz Group bring innovation to business manner; information management, sharing, sales processes, and reporting. With this period, the company included a new and powerful equipment to structure which sets a higher standard at customer relationship management as all other provided services. Horoz Bollore Logistic Customer Solutions and Operations Manager Ufuk Ozturgut states that as well as ensuring excellent customer experience, the team members who are on the field to make sales can instantly access the information about their customers from anywhere through Salesforce. He says “They will be able to quickly share customer expectations on a user-friendly platform, be aware of past activities and coordinate with their team members as well as with other departments.”

In addition, he says “It is a strategic move to use new CRM, which makes it easier for firms to work efficiently and support the sales teams to become more customer-focused, since firms that develop their customer-focused view have more competitive advantage.”
Ozturgut also conveys what kind of innovations this system brings to the management of customer relations, and he points out that the biggest innovations perhaps experienced in the sense of mobility, quick access to accurate information and coordination.

UĞUR DUMAN – Horoz Logistics Information Technology Director
”Horoz Group has become a big player of the sector for 75 years with its changing staff and service area growing every year. The offered custom services continues to be innovative. Such a large structure needs to be flexible and fast especially in CRM. Mobile and web platform applications, fast, flexible reporting, notifications, and instant traceability were our foremost requests. As a result of our research, we decided on the Salesforce platform. It will be a real productive project and we will start working very soon. With easy data collection, usercustomizable reports and in-house executive reports, we will save time for our sales teams.“

Salesforce Growth Leader Sinan Erkiner tells us that Kofana has a consulting spirit and from the beginnig they always listen to their customers, understand their needs very well and that they have at least as close to their business as possible to evaluate the most appropriate solutions in their areas of need and developing in-depth expertise on these solutions. Also, he says that they signed hundreds of successful projects together with their customers.
Erkiner who gives information about Salesforce says “This platform is a globally proven solution that we believe is the best choice for our customers in CRM. Salesforce; focused on the success of customers, innovative, secure, growth supportive, the world’s number one smart cloud CRM platform.”

From now, Erkiner, who refers to that he does not take any marketing messages which a customer is not interested in, points out that companies damage due to the fact of receiving messages which are received in the wrong time. Erkiner says that “Expecting from people, who attempt to make a sale and have limited time, add data which will not turn into sales would be an abortive expectation for us. Somehow, we do not explain same things to customers who we make contact with, who we get support service or we call for any problem which we declare. When we consider these, it is substantial that CRM has to be qualified to targeting customers, making the sale and making our customers enthusiastic. It is inevitable to see on the conducted surveys that salesforce succeed this. According to these surveys, companies which use the Salesforce Platform increase their revenue by 28 percent, which becomes effective in Customer Services by 32 percent and provides returns of marketing investments 26 percent faster.”


Erkin, who indicates that Logistic comes up against unprecedented transformation in the market which is reshaped due to new digital technologies, changing customer expectations and working models based on cooperation, says that according to ‘The Future of Logistic In-dustry ‘ article released by PWC, ninety percent of the logistic companies see ‘ data and analytic ’ as a driving force of redefining the sector, within five years and fifty percent of them acknowledge that deficiency of digital culture in their organization was the biggest challenge. Winners in the transformation competition will be the most knower about several new technologies from data analysis to automation and platform solutions and will be one of the beneficiaries. He also says that in global extent, increasing technological investments which are executed in the logistic sector shows companies procedure which is damaged by them. Erkiner, who emphasize that Horoz Logistic is one of the companies which is aware of these subjects, says that “Logistic wants to make a precious experience for their customers with more productive sale teams, more active sale directors, user interfaces transferred completely to mobile phones and expectations of holistic customer data management. Horoz Logistic aims to set customer satisfaction, which makes Horoz Logistic leader in their sector for years, to higher standards. Moreover, Horoz Logistic aims to provide effective and productive services by collating different operations with effective business processes” carrying on his words as that we as Kofana aim to make quickly Horoz Logistic prepared for next 10 years by making benefit of the power of Salesforce CRM platform.

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