Salesforce Named #1 CRM Provider for Fifth Consecutive Year

Salesforce increased its market share in 2017 by more percentage points than the rest of the top twenty CRM vendors combined

Salesforce is also #1 in sales applications, customer service applications and marketing applications

SAN FRANCISCO— May 8, 2018—Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the fifth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker.

Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. In fact, Salesforce increased its market share in 2017 by more percentage points than the rest of the top twenty CRM vendors combined. Additionally, Salesforce has been named the market share leader in sales applications, customer service applications and marketing applications (see graphics at the end of this story).

“Companies of every size and industry are transforming how they operate in the digital age—and that transformation revolves around the customer,” said Keith Block, vice chairman, president and COO, Salesforce. “As the IDC report shows, companies are increasingly turning to Salesforce to accelerate their digital transformations to deliver intelligent, connected customer experiences across every touchpoint.”

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Source: IDC, Worldwide Semiannual Software Tracker, April 2018. CRM Applications market includes the following IDC-defined functional markets: Sales, Customer Service, Contact Center and Marketing Applications.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.



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We’re Celebrating: Salesforce Named a Leader in the Gartner SFA Magic Quadrant For 12 Years Running

For the 12th year in a row, Gartner has named Salesforce a Leader in the Magic Quadrant for Sales Force Automation. We are incredibly honored and we believe it’s all thanks to our customers.

Gartner evaluates vendors on their completeness of vision and ability to execute. In this report, Gartner recognized Salesforce as a Leader positioned highest for ability to execute and furthest for completeness of vision for SFA.

We believe our placement in this Magic Quadrant means that we not only understand the needs of our more than 4 million users, but continue to innovate and exceed those needs.

Download your complimentary report.

Salesforce Delivers Continuous Innovation
Salesforce was the first to take customer relationship management (CRM) and sales force automation (SFA) to the cloud. For the first time companies could access all of their customer information on a website, from any device, anywhere in the world, 24/7. Almost 20 years later, we continue to innovate and define the cloud computing space with:

1. Artificial Intelligence
We believe we’re not only the world’s #1 CRM, we’re also the world’s most intelligent CRM. Sales Cloud Einstein automates data entry and predictive analysis to help you make every selling moment count. For example, Einstein uses its AI to analyze your lead and opportunity history and find patterns you probably didn’t even know existed. Einstein then scores leads and opportunities, giving your reps a roadmap for productive selling.

2. Sales Platform
Sales Cloud provides a flexible, easy-to-customize platform that allows you to sell the way you want and close more deals anytime, anywhere. Customers can automate their sales processes to support their specific selling needs and extend capabilities by connecting prebuilt components and AppExchange apps — all thanks to the power of the Salesforce Platform.

3. Customer Success
As a company, customer success is our #1 benchmark. Their success is our success and their growth fuels our own. We do everything we can to help our customers achieve extraordinary things — from our free online learning program, Trailhead, to the unparalleled resources of Success Cloud. Gaining recognition for customer success in Gartner Peer Insights means the world to us.

The Gartner Peer Insights Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

Gartner Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, Melissa A. Hilbert, 9 July 2018. From 2007-2014 Salesforce was recognized as

This graphic was published by Gartner, Inc., as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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