Salesforce Named #1 CRM Provider for Fifth Consecutive Year

Salesforce increased its market share in 2017 by more percentage points than the rest of the top twenty CRM vendors combined

Salesforce is also #1 in sales applications, customer service applications and marketing applications

SAN FRANCISCO— May 8, 2018—Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the fifth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker.

Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. In fact, Salesforce increased its market share in 2017 by more percentage points than the rest of the top twenty CRM vendors combined. Additionally, Salesforce has been named the market share leader in sales applications, customer service applications and marketing applications (see graphics at the end of this story).

“Companies of every size and industry are transforming how they operate in the digital age—and that transformation revolves around the customer,” said Keith Block, vice chairman, president and COO, Salesforce. “As the IDC report shows, companies are increasingly turning to Salesforce to accelerate their digital transformations to deliver intelligent, connected customer experiences across every touchpoint.”

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Source: IDC, Worldwide Semiannual Software Tracker, April 2018. CRM Applications market includes the following IDC-defined functional markets: Sales, Customer Service, Contact Center and Marketing Applications.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.



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Dreamforce 2018: A B2C Marketer’s Dream Come True

Every year, Dreamforce brings together Trailblazers in sales, service, marketing, commerce, and more to experience thousands of opportunities to get inspired. This year, B2C marketers will have their hands full — in a good way! — as inspirational Trailblazers guide them on a path to better know their consumer, personalize with AI, and engage across all touchpoints in the consumer journey.

As you gear up to soak in B2C marketing product innovations, strategies, tips, and tricks, here’s a glimpse at what’s to come at this year’s event:

Get inspired at the Marketing Cloud Keynote

Marketers are relational by nature, especially because customer experience is continually growing in importance. In fact, 79% of consumers say the experience a company provides is as important as its products and services (Source: Salesforce, “State of the Connected Customer,” June 2018). That means knowing consumers beyond simple data points, personalizing interactions that put the customer — not transactions — first, and engaging with people when, where, and how they want.

During our Marketing Cloud Keynote, you’ll experience a deep dive into modern, empowered consumers and how you can use AI and other tools to perfect customer journeys across marketing, commerce, sales, and service. Plus, you’ll learn how Trailblazers from BBVA and Ticketmaster nail customer experiences. Make sure to attend this must-see keynote on Thursday, September 27 at 1 p.m. PST in Moscone Hall D.

Join fellow marketers in 75+ sessions

Join Salesforce leaders and marketing Trailblazers for 75+ breakout and theater sessions during all four action-packed days of Dreamforce. From trends in email deliverability, to the future of data-driven marketing, to AI’s impact on consumer journeys, these sessions will prime you to reinvigorate your marketing strategies.

View all of our Marketing Cloud sessions here.

Lounge in the Lodge

A relaxing networking and lounge space is a must at Dreamforce. The Marketing, Commerce, and Retail Lodge at the Palace Hotel offers just that — and much more.

You’ll be able to experience demos that give you a first-hand glimpse at the power of Marketing Cloud, Commerce Cloud, Consumer Goods, and Retail products. Plus, hop into breakout sessions, theaters, Circles of Success, and customer activations.

Take a hike to the Campground

Marketing Cloud will be in full force across the entire Dreamforce event. Take a deep dive into immersive demos throughout our Campground, Developer Zone, and in our Trailblazer experiences. You’ll be able to test-drive the latest Salesforce products and features for marketers. Everywhere you turn, you’ll find a product expert to guide you, and you can get to know many Salesforce partners that offer innovative ways to take your marketing strategy to the next level.

Learn from Trailblazers

BBVA and Ticketmaster are two can’t-miss marketing leaders, so be sure to catch the Marketing Cloud Keynote to hear from them both. Beyond these two innovative brands, also hear from Trailblazer Kristin Bond during the Marketing Cloud Keynote. She is the Cofounder of Women of Email, a professional network promoting leadership among women in the world of email marketing.

No matter where you look for inspiration at Dreamforce, you’re sure to find something new around every corner. If you just can’t wait until September 25th to keep your marketing momentum going, take an educational hike with our “Everything Marketing” Trailmix on Trailhead — complete with five quick courses to keep you moving.



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We’re Celebrating: Salesforce Named a Leader in the Gartner SFA Magic Quadrant For 12 Years Running

For the 12th year in a row, Gartner has named Salesforce a Leader in the Magic Quadrant for Sales Force Automation. We are incredibly honored and we believe it’s all thanks to our customers.

Gartner evaluates vendors on their completeness of vision and ability to execute. In this report, Gartner recognized Salesforce as a Leader positioned highest for ability to execute and furthest for completeness of vision for SFA.

We believe our placement in this Magic Quadrant means that we not only understand the needs of our more than 4 million users, but continue to innovate and exceed those needs.

Download your complimentary report.

Salesforce Delivers Continuous Innovation
Salesforce was the first to take customer relationship management (CRM) and sales force automation (SFA) to the cloud. For the first time companies could access all of their customer information on a website, from any device, anywhere in the world, 24/7. Almost 20 years later, we continue to innovate and define the cloud computing space with:

1. Artificial Intelligence
We believe we’re not only the world’s #1 CRM, we’re also the world’s most intelligent CRM. Sales Cloud Einstein automates data entry and predictive analysis to help you make every selling moment count. For example, Einstein uses its AI to analyze your lead and opportunity history and find patterns you probably didn’t even know existed. Einstein then scores leads and opportunities, giving your reps a roadmap for productive selling.

2. Sales Platform
Sales Cloud provides a flexible, easy-to-customize platform that allows you to sell the way you want and close more deals anytime, anywhere. Customers can automate their sales processes to support their specific selling needs and extend capabilities by connecting prebuilt components and AppExchange apps — all thanks to the power of the Salesforce Platform.

3. Customer Success
As a company, customer success is our #1 benchmark. Their success is our success and their growth fuels our own. We do everything we can to help our customers achieve extraordinary things — from our free online learning program, Trailhead, to the unparalleled resources of Success Cloud. Gaining recognition for customer success in Gartner Peer Insights means the world to us.

The Gartner Peer Insights Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

Gartner Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, Melissa A. Hilbert, 9 July 2018. From 2007-2014 Salesforce was recognized as

This graphic was published by Gartner, Inc., as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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5 Important Key Performance Indicators To Be Monitored in Sales Management

Sales managers have very important responsibilities today. Since the survival of businesses is directly proportional to the sustainable growth, the performance of the sales team is very important nowadays. Today’s sales executives sometimes forget about the scientific direction of sales because of the focus in effort to teach the art direction of sales to their sales team with their past experience in the field. For the individual success in sales, the association with the art direction of sales is of course very important but it is not sustainable. Continuous development is only possible with a scientific approach. For this purpose, I would suggest the following 5 key performance indicators that sales executives can follow. This ranking is very variable according many other key performance indicators that can be monitored.

1.    Win Ratio

Recommended Calculation Methods

  • Total number of proposal given / number of opportunity won at a given date range
  • In a given date range, the total proposal amount given / the opportunity amount won


“Win Ratio ” is a measure of how our sales teams work efficiently. With this ratio, It is also possible to monitor how much of the total sales opportunities produced and still open are going to be sold.

2.    Conversion Rate

Recommended Calculation Method

  • In a given date range, a specific list of leads / number of converted leads


With ” Conversion Rate”, it is possible to measure the total performance starting from marketing activities to the end of the sales period. With average conversion rate information, it is possible to predict how much sales the company can make from the pool of existing leads.

3.    Pipeline Growth Ratio

Recommended Calculation Methods

  • Number of open opportunities at the end of a given date range  / number of open opportunities at the beginning of a given date range
  • Total amout of open opportunities at the end of a given date range  / Total amount of open opportunities at the beginning of a given date range


With Pipeline Growth Ratio, the change of opportunity size produced by sales team can be followed. With this view, the sales team’s performance in bringing new business opportunities is observed.

4.    Average Duration of Sales Cycle

Recommended Calculation Methods

  • Average closing duration for opportunities at a given date range
  • Opportunity duration averages over the sales funnel at a certain date range


With Average Duration of Sales Cycle, within the sales operation carried out by the sales team, the closing or progress times of the opportunities are monitored. It is a very important display in terms of monitoring the costs and the capacity planning of sales activities.

5.    Average Deal Size

Recommended Calculation Method

  • Average amount of opportunities that are closed at a given date range


With Average Deal Size, it is possible to calculate the return of the sales team’s operation for each opportunity.

It is important to evaluate the Key Success Indicators exemplified above for analysis by correlating them together. For example, it is scientifically possible to estimate how much revenue an existing “Pipeline” will generate and the needs of salespeople for this revenue with “Average Deal Size”, “Average Duration” and “Win Ratio”. Of course, duplicating these tables and calculating them using different methods can differ in the customer, sector and product context.

How to monitor all these Key Performance Indicators is also a very important issue. Spending too much time and resources to follow this data is often unsustainable and makes the truth of the data vulnerable to debate. Therefore, it is recommended to monitor the entire process through a system. The goal is to be as proactive as instant. The use of artificial intelligence is also one of the primary factors that make a difference.

Author: Sinan Erkiner

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What is Salesforce?

What is Salesforce? World's #1 CRM software!

In a rapidly digitalizing world, it is possible to increase your existing customers and reach leads in easier ways. Salesforce, the world’s #1 customer relationship management (CRM) platform, offers many software solutions so that you can place customers at the center of your business, increase your sales, and strengthen your customer relations.

As the CRM platform that brings companies and customers together, Salesforce offers integrated solutions that make customers visible and place them at the center of business processes in many processes including marketing, sales, and after-sales services. You can enable your teams to work from one center, regardless of their locations by combining the competencies of Salesforce with the knowledge and expertise of its business partner Kofana, thus unlocking an innovative customer experience with a 360-degree perspective.

What can you do with Salesforce?

As it becomes easier to grow your business volume in the digital age, it becomes much more challenging to manage this volume correctly. As a Salesforce Partner, Kofana adapts solutions developed using Salesforce CRM software to your business model, creates a bridge between you and your customers, and supports them in the areas they need.

Integrated applications

Managing your business volume, which has increased with digitalization, from a single center is very easy. You can combine your marketing, sales, services, and IT teams with Customer 360, thus integrating your applications with each other. Moreover, you can ensure that all your teams work in harmony with each other.

Inter-team balance

Employees, who have to master multiple channels as marketing strategies improved, have permanent and practical solutions with Salesforce. With Salesforce CRM software, you can track your data coming from different channels, and you can focus your employees on a single point even if your messages come from multiple channels, as well as achieve continuity in your business by combining your data in a single area.

Customer experience

You can improve your customer portfolio by creating multi-channel and effective marketing strategies. While turning leads into customers, you can open up space for a personalized and unique experience by using the Salesforce platform.

It doesn't matter whether your business is large or small! Over 150,000 startups and companies have been growing their sales with Salesforce!

How to use Salesforce?

It has been getting more challenging to establish loyalty bonds with existing customers and to create new and effective ways of communication with leads. By working with Kofana, the business partner of Salesforce, businesses gain insights from customer data and create the effective marketing channels they need using these findings.

Integrated, Fast, and Automated Sales Processes

As the world changes rapidly, transforming at the same speed has been more important than ever. You can increase both the productivity of your sales team and your revenues by performing all your sales activities on a single cloud-based platform. Automate manual tasks and save time.

Explore Sales Cloud with Kofana.

Absolute Customer Satisfaction

Personalize your communication channels by developing your customer support platforms in an era where you can connect to social media and apps in seconds. Minimize your response time by combining your e-mail, phone, and chat support through the Salesforce platform. Manage the communication channels and sales processes you create for your customers from a single point.

Explore Service Cloud with Kofana.

Personalized Customer Journey

As the selection range of customers grows day by day, companies need to get to know their customers well to make a difference. Transform customer data into personalized experiences using Salesforce. Establish flawless communication with your customers starting from your first contact with them, and give the right messages at the right time.

Explore Marketing Cloud with Kofana.

What are the advantages of Salesforce?


Customer Success



The dynamics of the business world have been changing every day. Salesforce offers the world’s most up-to-date exchange platform that acts as a bridge between customers and companies. Companies that prefer Salesforce not only buy a CRM (customer relationship management) platform but also join an inclusive community of more than 10 million innovators and business leaders. As a platform that allows managing many departments from a center, Salesforce integrates into company applications by constantly updating itself in the face of developing technology. Thus, companies that bring together customer relations with trust elements achieve success by adding their target audience to their existing customers.

Frequently Asked Questions

What is Salesforce?

Salesforce is a customer relationship management solution that brings companies and customers together. It is an integrated CRM (Customer Relationship Management) platform that delivers a single, common view of each customer, including marketing data, sales processes, and after-sales services.

What is CRM?

Customer Relationship Management (CRM) is the strategy that companies use to manage their interactions with customers and leads. It facilitates businesses to organize processes, establish relationships with customers, increase sales, improve customer services, and increase profitability.

How to use Salesforce?

Salesforce is completely digital and consists of simple steps that only take seconds to use. It covers all stages of the companies’ customer experience. All customers can be integrated into the application and monitored from a single center.

What are the advantages of Salesforce?

Salesforce offers several advantages such as productivity, business follow-up, convenience in management, and strong communication to businesses that want to achieve their sales targets by increasing their customers. Companies that transform applications integrated with the digital age into experiences reinforce customer relations with loyalty and increase their success by adapting to the digital age.

What can you do with Salesforce?

How was Salesforce founded?

Salesforce has the signature of a small company that started its operations in an apartment in San Francisco in 1999. Offering a platform that supports digital transformation, Salesforce builds a bridge between customers and companies.

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